Orchestrated global impact shaping a worldwide stage for AWS Events

Seattle, WA
2017 — 2025
Art direction
‍Motion design
Visual design
As art director & motion designer, I partnered in shaping AWS Global Events like re:Invent, re:Inforce and Summits, driving strategy and execution. I crafted print, digital, video, and motion visuals, engaging millions worldwide over my seven year tenure. My work amplified cloud innovation across diverse platforms and regions.

Built Brand
Consistency

Designed artwork templates and motion graphics, guiding global teams to unify AWS’s brand. I selected photography, crafted signage and motion graphics, transformed physical and digital spaces, creating immersive experiences and touched every aspect of the attendee journey. Each deliverable balanced bold aesthetics with technical precision for events spanning continents.

Digital Signage

Digital signage transforming conference spaces with emmersive digital signage. I designed impactful displays that guide and inspire developers and attendees with clarity and style.

Broadcast Graphics

Elevating live events with dynamic broadcast graphics. I create visuals that captivate global audiences with bold energy and precision.

Social Media

Sparking engagement on social platforms. My designs lend a creativity with AWS's mission. Delivering scroll stopping content that resonates world-wide.

SWAG

Bringing AWS brand to life with memorable conference swag. I designed stand out enamel pins, watter bottles, hoodies and tshirts that attendees love and keep as cherished momentos.

Elevating the cloud game

As Art Director, I led the branding for the AWS ProAm Golf Tournament, collaborating with CAA, a leading sports agency, to craft a sophisticated and dynamic visual identity. Overseeing the agency’s design work, I ensured every element—from logos and event signage to digital assets and merchandise—reflected AWS’s innovative spirit.

In Closing

I'm deeply grateful for the incredible opportunity to grow and learn at AWS, surrounded by inspiring leaders and talented colleagues who fueled my creative journey. Their collaboration and support made it a remarkable place to advance my career. Thank you to everyone who contributed to such an unforgettable expereince.
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Annie Hancock, Director of Brand,
Creative, & Events
a mockup of a website.
Crafting product pages and animations for Dynamics 365 and Business Platform